Friday, July 30, 2010

10 posts you shouldn't publish on your blog

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1. Under construction.

"This blog is currently under construction. I haven't figured out why I started it, I just did it because I can. I don't know how long it'll be before I have time to write some posts. Thanks for visiting!"
Er... yeah. Why did you start a blog again? To talk to yourself? If you don't want other people to read it, why is it a public blog? If you do want other people to read it, don't start the blog until you know what you're doing with it.

2. Off-topic day.

"Hey folks, I'm sick of writing about the stuff you subscribed for, so instead I'm going to write about stuff that's totally unrelated. And who knows, I may get so sick of the normal posts that I only write one off-topic post every week. But it's my blog, and I'll do what I like!"
Look, you've got to write what you know and like, or blogging will become a chore. But if it isn't working out, reassess your priorities. Maybe an occasional off-topic post is acceptable, but when a good blog becomes interspersed with irrelevant posts, it's a major turn-off.

3. I don't know what to write today.

"I have no posts lined up for today, so I'm going to have a big old ramble about nothing. Blogging needs to be raw, original and personal, so I think this is OK."
There's such a thing as too much honesty. You should plan ahead to make sure that you have several post ideas or even entire posts written ahead of time. If you really run out of ideas, perhaps revisit an older post, ask for post suggestions on Twitter, read some other blogs, write a guest post, or take a break!

4. Link love.

"This week I'm going to link to a bunch of posts you've either already read or don't care about. And I'll do the same next week. And the week after. Failing that, I'll just link to some random posts from people I like, not because their posts are relevant to you, dear readers, but because they're my friends. When you're done reading, why not give a little link love of your own?"
No, no, NO. Linking to other sites is good, but you should work it into your existing posts. A post that is nothing more than a bunch of links to other sites is not much use unless you include thoughtful, relevant links and give readers a reason to click them. Linking for the sake of it just isn't a good idea.

5. Round-up posts.

"I wrote 5 posts this week, here are links to all of them. I like this one, but that one could've been better. Next week, I might only have time to write 1 post, but I'll do a round-up post anyway just because it wouldn't be a week at my blog without a round-up post."
I used to do round-up posts, but stopped after a few weeks. They felt like a school assignment, where you have to write "In this essay I will be talking about X. Here are my arguments for and against X. That was my essay about X". Sometimes you don't need quite so much structure and fluff. Some things speak for themselves. Maybe a monthly round-up isn't too bad, but don't just say "I did this, I did that" - make it GOOD.

6. My stats just went up.

"This week, I hit a new high of 50 subscribers and my posts received an average of 5 comments each. Thanks everyone! Let's beat those stats next week!"
I love stats, but most of the time I prefer to keep them to myself. Stats are good to see how you're doing, but they're difficult to influence. For instance, even if you pull out all the stops, you might find it very hard to boost the number of people who subscribe to your site. People tend to set goals they know they can achieve, or that they can't actually control but that they'd probably achieve even if they didn't set any goals. Instead of writing about your stats, spend more time writing on-topic posts that give value to your readers.

7. Just a quick video from YouTube.

"Check out this funny video!"
What does this have to do with anything? If we really wanted to see videos, we'd be ON YouTube already. If you're sharing a video that's relevant, don't write a cop-out post along the lines of, "You really have to watch the video, I'm not going to comment on it - everything that needs to be said is said in the video". If it's your video, give an introduction and possibly provide a text equivalent for those people who can't or won't watch the video right now. If it's not your video, add some of your own views.

8. I found a new cool site.

"WOW. Twitter/Facebook/MySpace (etc) is so COOL. Go sign up now!"
Why write about this cool site if you can't tell me anything about it? Give me a reason to check it out, and I might. Too many sites want me to sign up, I can't sign up at all of them.

9. New version of WordPress.

"(Insert exact copy of official WordPress announcement here)"
My Dashboard tells me there's a new version of WordPress. Do I really need to see this on every blog I visit?

10. Lists of posts you shouldn't write.

Yeah, who needs those silly posts that just moan and groan about everyone else's mistakes without offering any real suggestions for writing a good blog...

Free ebook: 101 tips for improving your blog

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I'm pleased to announce my first ebook - 101 tips for improving your blog. An updated version of my "100 tips" post from January 2010, many of the tips have been rewritten for the ebook.
As the tagline states, the ebook contains 101 essential tips for all bloggers, no matter how technical you are, or which platform you use.
The ebook is divided into 10 sections, each containing 10 tips:
  1. Advertising and Promotion
  2. Blogging Personalities
  3. Comments
  4. Content
  5. Design
  6. Guest Posts
  7. Networking
  8. Overcoming blogger's block
  9. Planning
  10. Post frequency
Tip #101 is provided at the end of the ebook.
You can download the ebook here: ebook: 101 tips for improving your blog

10 SEO mistakes that may harm your blog

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SEO stands for search engine optimisation. Briefly, it's an acronym that is used to group a number of techniques to improve a site's position within search engine results.
As a developer of an open source content management system and author of several blogs, I've made the effort to learn a lot about SEO while never claiming to be a specialist, let alone an expert.
So while I'm not the best person to tell you about SEO, I do know a thing or two - such as when SEO is being overused, or when poor techniques are implemented. This post lists 10 of the most common SEO mistakes that I've seen - these may harm your blog if you do them.

1. Allowing user experience to suffer.

I've seen far too many sites that think you can "do" some SEO and it'll automatically give you great results. Well, guess what - if the user experience stinks, SEO won't bring it up to scratch. Focus on making your site a joy to use first, with clear goals and a well-defined user journey (whether it's a blog or a store - people need to know how to get around the site). SEO can be done at the same time, but it shouldn't take precedence over user experience.

2. Bloated content due to SEO techniques.

Right, so you've got some content on your site, but it's a bit too brief, and doesn't mention any of your keywords. Instead of writing the content to include keywords in a subtle way, an alarming number of sites throw masses of keywords into the content - or they put a long list of keywords at the end of the page. This looks incredibly spammy and is a major turn-off. Not to mention, you may incur a search engine penalty.

3. Using every possible technique.

Just finished reading "The 101 SEO Techniques You MUST Use! No, Really! Honest Joe Knows All!" ? Feeling a bit embarrassed that you can't really remember any of the tips, let alone why they might benefit your site? The answer is not to work through the list, ticking off the ones you've done, and noting the ones you haven't. It's not a contest to see who can implement every technique first.
Incidentally, if you do SEO for a living, and you come across a site that's actually doing pretty well - don't screw it up by polluting it with dodgy tactics that will turn the site into a link farm. If you're worried about not being paid because there's nothing left to do on the site, either find a site that actually needs your input, or add some other skills to your portfolio so you can cover yourself if your work runs dry.

4. Mixing up accessibility and SEO.

The alt attribute on an image allows you to include alternative text in case the image doesn't show up. It's not an SEO playground where you stuff a zillion keywords.

5. Link overload.

Navigational links, tag clouds, related posts and the like can enhance the user experience for visitors, when used appropriately. However, if these links just take you on a merry-go-round with a wide range of different link text taking you to the same six pages, it's going to seriously piss people off.

6. Social media madness.

Want people to share a post or link to the site? Yeah, we'll have a Twitter link, and a StumbleUpon link, Digg, Reddit, Facebook... hmm what else is there? Oh stuff it, let's add them all - and why not add a "recent tweets" widget too...
With so much third party crap on a site, you may as well just write "Welcome to my homepage" at the top, and put various smilies, blinkies and marquees on there too. In other words - if this is a business site, lose the junk and keep it clean.

7. Putting everything on the homepage.

So, your site has a few pages of content, linked from a navigation bar at the top. Hey, what if someone only visits the homepage? We should tell them everything in case they don't think to click anywhere else, then we're sure to sell them something - right?
Wrong. Aside from the fact it'll look like poo, some people may not even start at the homepage. Yes, your other pages can show up in search engines too. You're far more likely to get people clicking around your site if you keep the navigation simple and the content organised nicely, instead of dumping the whole lot on the homepage and hoping it'll make your homepage rank for lots of keywords. Which brings me nicely to the next point...

8. Failing to set sensible boundaries.

If you don't know the niche you want to target, you may as well give up now. You have to start by targeting certain keywords - preferably a few - and work on others later. But if you have a 6 page business website, you're not going to rank for every possible keyword. So don't try to. Target a few - and consider adding a blog to your site if you want to target a few more. That said, you shouldn't post about anything and everything - much like using every possible SEO technique, having too broad a focus for a blog means you'll be a jack of all trades - and a master of none.

9. Abusing related links.

Right, you've got someone to your site, what can you do now? Push them in a totally different direction? A tourist who comes to your site for tourist information probably won't benefit from a local service that only residents can apply for! It's all about knowing your audience - why not show them some souvenirs instead? Simply showing the same links to everyone might seem like a clever way to get sales for the products you're hoping to sell, but failing to tailor the results to a visitor's preferences (which could be built up over time) means you'll never quite reach your full potential.

10. Spending more time on SEO than anything else.

There comes a time when the time spent on optimisation far outweights the benefits. An SEO expert can make great inroads for your site if there are major issues to sort out, or missed opportunities that could yield great results without sacrificing the quality of the site. But endlessly tinkering with a site for negligible gain isn't a worthwhile use of anyone's time. Don't be afraid to call time on search engine optimisation once you aren't really seeing any difference.

100 Ways To Get More Traffic To Your Website

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Last week I told you guys I was working on a really long post that I hoped would become popular, remember? Well, I just published it on one of my other websites. The post is called 100 Ways to Increase Your Website Traffic.

I had seen a couple of similar lists around the web, but most of them contained only a single sentence per item, and most items were not directly related to generating traffic at all.

That is why I decided to write my own list. I made sure only to include points that are really going to increase your traffic (even if just slightly), and I also explained each point and included links to relevant resources where suitable.

The result is a monster post with almost 6,000 words. Here is a quote:

    30. Launch a review contest. If you want to increase your search rankings you could launch a contest where people need to write about the content in order to get an entry. The links you’ll get will send you both Google juice and new visitors. Keep in mind that you need a good prize to motivate people to write about your contest though.

    31. Launch a voting contest. You basically need to create a contest where the winner will be picked with a voting session. Suppose you have a fitness website. You could invite your readers to submit their best fitness tip, and then a voting session would decide which tip gets the prize. This would motivate participants to link to the voting session and to encourage their friends to visit your website and vote.

    32. Launch a traffic contest. If traffic is what you want, why not be direct about it? You can launch a contest where people need to send traffic to one particular page inside your website. It could be the contest page (for a viral effect) or a resource page (e.g., a page where you give away an ebook). After the established time frame (e.g., 2 weeks, 1 month or anything else), you’ll simply need to check your web analytics to see which websites sent you more visitors, and then award the prizes.

IE Toolbar Restrictions

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To create restriction on the ability to edit the toolbar
Start Regedit
Go to HKEY_CURRENT_USER\Software\Microsoft\Windows\CurrentVersion\Policies\Explorer
Create a DWORD key of SpecifyDefaultButtons and give it a value of 1
To remove a button from the toolbar,
create additional DWORD keys with a value noted below
Key Value Effect
Btn_Back 2 Back button and menu item.
Btn_Forward 2 Forward button and menu item.
Btn_Stop 2 Stop button and menu item.
Btn_Refresh 2 Refresh button and menu item.
Btn_Home 2 Home button and menu item.
Btn_Search 2 Search button and menu item.
Btn_History 2 History button and menu item.
Btn_Favorites 2 Favorites button and menu item.
Btn_Media 2 Media button and menu item. [Only available with IE 6]
NoBandCustomize 1 No adding or removing menu or toolbars.
NoToolbarCustomize 1 Customizing the toolbar.

IE Restrictions

  1. Start Regedit
  2. Go to HKEY_CURRENT_USER\ Software \ Policies \ Microsoft \ Internet Explorer \ Restrictions
  3. Add a DWORD with a name of:
NoBrowserBars Disable changes to browsers bars.
NoBrowserClose Disable the option of closing Internet Explorer.
NoBrowserContextMenu Disable right-click context menu.
NoBrowserOptions Disable the Tools / Internet Options menu.
NoBrowserSaveAs Disable the ability to Save As
NoFavorites Disable the Favorites.
NoFileNew Disable the File / New
NoFileOpen Disable the File /  Open
NoFindFiles Disable the Find Files
NoSelectDownloadDir Disable the option to change download directory
NoTheaterMode Disable the Full Screen view
NoOpeninNewWnd Disable Open in New Window
NoViewSource Disable the ability to view the page source HTML.
NoNavButtons Disables the Forward and Back buttons
NoPrinting Remove Print and Print Preview from the File menu.
AlwaysPromptWhenDownload Always prompt user when downloading files.
  1. Give it a value of 1 to turn on the restriction
  2. Go to HKEY_CURRENT_USER \ Software \ Policies \ Microsoft \ Internet Explorer \ Toolbars \ Restrictions
  3. Create a DWORD with a name of :
NoToolbarOptions       Disables adding, removing, or moving toolbars. 
 
Give it a value of 1 to enable this restriction

Create a shortcut key for Internet web pages

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Create a PC shortcut key  to a favorite web page by following the below steps.

Internet Explorer users

Users using Internet Explorer can quickly do this by right-clicking on an empty spot of a web page and click 'Create Shortcut'.

Other Internet browser users

If your browser window is maximized make it a window. Once done click and drag the icon next to the URL and drag it to your desktop or other location you wish to create the shortcut.

Once the shortcut has been created locate the shortcut and right-click it and click Properties. In the shortcut properties assign a new shortcut key and click OK. Now when the shortcut key is pressed the web page will be automatically loaded. Additional information about creating a shortcut for an icon can also be found on document CH001130.