However, while we’re busy selling e-books and promoting newsletters, we sometimes forget about using our influence to benefit someone other than the readers and ourselves.
Bloggers are infinitely creative when it comes to self-promotion, but it may not be so obvious how we can help serve the greater good. Here are 3 ways you can encourage your readers to contribute today to improve our society:
1. Write a post about an issue and how to help
If your readers are anything like myself, they will appreciate you keeping them informed about important concerns in their field and how they can help. Better yet, you will increase your reputation in your niche by using your influence to bring about positive change through your readers’ actions.
2. Interview a director from a charity related to your blog
While it could seem unlikely that an organization could operate in your niche without a profit motive, many enterprising individuals have found ways to turn their interests into assistance. Volunteers at Child’s Play perform week-long gaming marathons to raise money for underprivileged children. Find someone doing something interesting and bring them to your reader’s attention.
3. Host a fundraiser on your blog
What better way to build a community around your blog than to join together in support of a cause. Whether it’s endowing a scholarship or building a coy pond, your readers will feel a sense of ownership through a contribution to something long-lasting.
While these ideas will no doubt increase you blog’s positive influence in the world, it need not be without benefit to you. By showing your support for a cause they believe in, your readers will find it in their best interest to spread the word and increase your site’s traffic. The publicity for your event could do more for your blog than dozens of banner swaps or link exchanges would.
Question: What social issues do readers in your niche find important and how are you acting to engage them with your blog?
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